Email marketing is not for everyone, but chances are, it is right for you. Today, the only reason you would not want to include email in your marketing plan is if your target market does not have access to a computer, and even that’s beginning to change with easy access to the new mobile phones.
As a professional Internet marketer I can tell you it’s a lot easier to get people to visit your website than it is to get them to come back. The vast majority of visitors to your site will not return unless you invite them back with a compelling reason to do so. Email marketing is how you invite them back to your site, and you can invite them whenever you want.
There are inherent dangers to allowing dormant subscribers to remain on your email lists over and above distorting returns. It is a fact of email marketing: if they continually fail to open the email, delete or, worse still, mark it as spam it can cause deliverability difficulties.
It might be something quite simple. How were the addresses collected? Perhaps you offered a free gift at a trade fair for any who subscribed to your email lists. Consider if the value of the gift was too much of a temptation.
Make an attractive email template – You should have an attractive and effective email template to attract your targeted audience. So make a responsive template to start marketing for your business. If you want then you may use some of the email marketing software to make it more responsible. There are several types of email marketing software available in the market to easily make it.
It could be that you’re not connecting with an age group, women or those with money to spare. If the majority of that specific nationality are dormant then you should check that local traditions are being honoured and that your translator is up to the job.
If you find that your list is becoming too large to manage, you may want to consider outsourcing. There are a lot of companies out there who specialise in maintaining lists for companies.
Email marketing requires time and money. You can use a email marketing software to save your time. Here is a good newsletter software for opt-in email marketing software. It is called iKode newsletter software.